Privacy policy

PÁRSEÉ operates this store and website at www.parsee.com.au (the "Website" or "Services"), including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience. PÁRSEÉ is powered by Shopify, which enables us to deliver these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, interact with our SMS marketing program, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Age Restrictions & Consent

  • Under 16 Years of Age: If you are under 16 years of age, you must have your parent or legal guardian's permission to access and use the Website, and they must consent to you providing us with your personal information.

  • Children's Data: The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

2. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified data. Depending on how you interact with our Website, we may collect:

  • Contact Details: Name, billing and shipping addresses, telephone/mobile number, and email address.

  • Financial Information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.

  • Account Information: Username, password, security questions, preferences, and account settings.

  • Transaction Information: Items you view, save, add to your cart or wishlist, purchase, return, exchange, or cancel, along with your past transaction history.

  • Communications: Information provided when you contact customer support or interact with us on social media.

  • Device Information: IP address, browser type, network connection, device identifiers, and operating system.

  • Usage & Technical Information: Webpages visited before coming to our site, pages viewed within our site, time spent on pages, items searched for, access times, dates, and cookies/tracking data.

3. How We Collect Your Information

We collect personal information through the following sources and methods:

  1. Directly From You: When you browse our site, save an item, create an account, log in, make a purchase, contact customer support, click banners or hyperlinks, opt into SMS marketing, or interact with us on social media.

  2. Automatically Through Technologies: Via cookies, web beacons, pixels, ad tags, and mobile identifiers sent to your browser to recognize your device, remember cart items, assist with order placement, and analyze site usage.

  3. From Third Parties & Service Partners: Including related entities, business partners, commercial partners, and our hosting platform, Shopify.

  4. From Publicly Available Sources.

4. Text Message (SMS) Marketing

If you opt in to receive SMS/text messages from PÁRSEÉ, the following terms apply to our mobile messaging program:

  • Abandoned Cart Messages: We use cookies and similar technologies to track items added to your shopping cart to determine when to send cart reminder texts. By opting in, you agree to receive these reminders at the mobile number provided.

  • Usage of Mobile Number: Used exclusively to send marketing messages, order updates, account alerts, and consented communications.

  • Third-Party Data Sharing: Text messaging opt-in data and consent will not be shared with, sold to, or transferred to third parties for their own marketing purposes.

  • Location-Based Services: Location data is collected only with consent, used solely for stated promotional purposes, and retained only as long as necessary.

  • Opting Out: You can stop SMS marketing at any time by replying STOP to any text message.

5. How We Use Your Personal Information

We use your information for legitimate business and operational purposes, including to:

  • Provide, Tailor, and Improve Services: Process payments, fulfill orders, arrange shipping, manage returns/exchanges, maintain your account, remember preferences, and create a customized shopping experience.

  • Marketing and Advertising: Send promotional communications via email, SMS, or postal mail, and display targeted advertisements across websites and social media platforms (such as Facebook Custom Audiences and Instant retargeting) based on your browsing and purchase history.

  • Security and Fraud Prevention: Authenticate accounts, ensure secure payments, and investigate fraudulent, malicious, or illegal activities.

  • Customer Communications: Respond to support inquiries and maintain our business relationship with you.

  • Legal Compliance: Comply with legal obligations, enforce terms of service, and protect our rights or the safety of our users.

6. How We Disclose Personal Information

We may share your personal information with third parties under specific circumstances:

  • Shopify and Service Providers: With Shopify and third-party vendors performing services on our behalf (IT management, payment processing, cloud storage, data analytics, fulfillment, and shipping).

  • Business and Marketing Partners: To provide targeted advertising and marketing services based on your online activity. (Note: SMS opt-in data is excluded from this sharing).

  • Corporate Transactions: In connection with a merger, sale, or bankruptcy.

  • Legal Obligations: To comply with court orders, subpoenas, or legal processes, or to protect our legal rights.

7. Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information regarding your access to and use of the Services. To help protect, grow, and improve our business, we use Shopify enhanced features that incorporate data from your interactions with our store and other merchants. In these circumstances, Shopify acts as a data controller for those specific enhanced features. You can learn more via the Shopify Consumer Privacy Policy and manage preferences through the Shopify Privacy Portal.

8. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access / Know: Request details and access to the personal information we hold about you.

  • Right to Correct: Ask us to update or correct inaccurate data.

  • Right to Delete: Request the deletion of your personal information.

  • Right to Portability: Receive a copy of your data or request its transfer to a third party.

  • Marketing Opt-Out: Unsubscribe from promotional emails via the link in our emails, reply STOP to SMS messages, or adjust your account settings.

9. Contact Us

For any questions regarding our privacy practices, to update your details, or to exercise your privacy rights, please reach out to us using the details below:

  • Email: hello@parsee.com.au

  • Postal Address: Level 57, 25 Martin place, Sydney NSW 2000